Weekendavisen approached us to create a commercial that would take the viewer on a guided journey through the different sections of the newspaper. From Politics and Culture through Art and Science to Books and Kids entertainment.
We build an unfolding city environment containing both Danish and international buildings and landmarks in a paper folded style. Everything was textured using actual prints of articles and images from the newspaper.
Music was composed by FreeZone and the commercial was voiced by Weekendavisen’s chef editor adding a real sense of authenticity to the final piece.
The commercial was nominated for a TrueAward for best visual effects.
